The Duplicate Content Penalty – How Worried Should You Be?
If you’ve been writing and submitting articles online in your marketing efforts, you’ve almost certainly heard about the duplicate content penalty in Google. With a few exceptions – like health and news sites – Google (and other search engines) drops pages that all look alike from search listings on the same page. This is especially true of the front page, which is of course where we’d all like our articles to be.
Google is also fond of new content, and there was a glitch related to this some time back: if a page was newer, it would be preferred in the search listings, so you could copy someone else’s page and “steal” their ranking. This has been fixed, of course, although you’ll still occasionally find someone recommending it.
Ethically, of course – they’ll recommend that you duplicate your own article onto a new page on another site, and grab a little higher ranking for it. This turned the duplicate content penalty into a duplicate content bonus. But this doesn’t work anymore, since Google is always trying to improve the results, not just make them easier for marketers and writers.
Here is the official Easy Article Spinner page (not an affiliate link)
The new way to get massive attention from Google and the other search engines is to use article spinners, which avoid the duplicate content penalty by creating several apparently unique articles from the same source article. One such software offering is Easy Article Spinner, widely used because of its simple interface and large range of export options.
By using an article spinner – not an automated variety, which can create horrible monstrosities that nobody in their right mind would read, but a manually configured one – you can avoid the duplicate content penalty by producing hundreds or even thousands of articles from the same source file.
And with Easy Article Spinner’s simple syntax and range of export formats, it’s easy to get those articles out to a number of sources, and still get your content ranked well on search engines… without paying for each and every article, and without hitting the duplicate content penalty.